商务英语口语考试话题

　　英语口语是被英语国家人民普遍应用的口头交流的语言形式。英语口语通常是通过声音传播的。以下是小编帮大家整理的商务英语口语考试话题，欢迎大家分享。

　　商务英语口语考试话题 1

　　1. Have you ever experienced a situation in which the customer care was very good? What do you think makes good customer care?

　　Customer care involves putting systems in place to maximize your customers’ satisfaction with your business. It should be a prime consideration for every business - your sales and profitability depends on keeping your customers happy.

　　Being quick , friendly, helpful, courteous, knowledgeable, considerate and professional can make good customer care.

　　I’ve experienced many situations in which the customer care was very good. What most impressed me is going to buy my notebook last year. When they know that I want to buy a notebook, they introduce their product friendly. Although I asked them many questions, they were very patient all the time. At last I decided to buy their product, they gave me many presents. So I think their customer care was very good.

　　2. What is customer loyalty？Are you a loyal customer? Why or why not?

　　The customer frequently uses the same company or buys the same product.

　　Yes, I’m a loyal customer. For example, most of my cloth is from the same company. And I always go to the same restaurant. There is no doubt in my mind that the quality in the product is what has kept me as a loyal customer. And their customer care is also very important. If their quality of the product and the customer care are good, I usually become their loyal customer.

　　3. What kind of company can be called multinational? Please show one example of multinational and describe it briefly.

　　A company or corporation operating in more than two countries.

　　I know a multinational company which all the people know. It is the Apple company. Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone and iPad. The founder of Apple company Steve Jobs has became the idol of many Chinese. They work many days to buy a Iphone. So the Apple is very popular.

　　4. Have you ever used the Internet to shop? Compared with the traditional shopping, what are the advantages and disadvantages of Internet shopping?

　　Yes, I often use the Internet to shop.

　　1. Can save some money

　　2. Can have more choices

　　3. Needn’t spend time parking

　　4. Needn’t carry goods back home personally

　　5. Can do shopping at any time

　　1.Can’t see, touch, smell the goods.

　　2.Can’t get goods immediately.

　　3.Difficult to have the same consumer protection as buying goods from solid shops.

　　4.Personal information may be disclosed.

　　5.May be given the wrong goods or the fake commodities

　　5. What is retailing? Can you list at least 3 types of retail outlet and say the characteristic of each respectively?

　　The final step in the whole distribution channel; no middlemen between buyers and retailers.

　　1.Supermarket a large self-service shop selling food and drink and also small household items

　　2. hypermarket a very large supermarket often located on the edge of a town or city

　　3. shopping centre/mall A covered area with shops, supermarkets and restaurants

　　4. department store a large shop with many departments or sections---each department sells a different type of goods

　　5. specialist retailer A shop which only sells one type of product, usually of high quality

　　6. chain store one of a group of shops owned by the same company

　　6. What are the four ways in which advertising can work? If you are given “Dyson vacuum cleaner”, how to introduce it to your target customers?

　　Advertising can inform or persuade or remind or motivate;

　　Dyson vacuum cleaner uses grey and yellow. The silver-grey body, like machined aluminium, resembles a piece of aircraft technology. Yellow is used to highlight the important parts and give it a sense of fun. And the inventor of the cleaner won the European Desigh Prize. The cleaner does not use bags to collect dust.

　　7. What are the workplace cultures in Britain and Spain? What do you think is the workplace culture in our country and why do you think so?

　　The British live to work and the Spanish work to live.

　　8. Many everyday brands used by people can have varying prices throughout the world. What do you think are the possible factors which can influence price? Take a factor as example, and say why it can influence price.

　　Exchange Rate / Taxes / Labor cost / Raw material cost / Shipping cost / Demand and Supply Purchasing Power , etc. Availability of raw materials can greatly influence the prices. For example, water in our country is too much, so the price of water in our country is very low. But in some African countries, water is very poor. So the price of water is as high as the price of oil in our country.

　　9. What is unique selling point? If your company wants to launch a new product “Lucky Cola”, what do you think can be the unique selling point(s)?

　　It differentiates your product or service from those of your rivals; It is the one thing that singles you out from the competition. It may present a point of view, a promise or a deal that no one else makes; or it may be a benefit applying to just your business, product or service. Like Pepsi-Cola and Coca-Cola, Lucky Cola will become the third biggest cola company in the world. The “lucky” in lucky cola can imply that the lucky cola can give you good luck. It is very kind for people to hear the name. So this can be regarded as a big unique selling point.

　　商务英语口语考试话题 2

　　主题1：出差

　　前期准备

　　accommodation：book a hotel with adequate working facilities（such as fax machine, internet access, computers）

　　transportation：choose a convenient/suitable means of transportation

　　费用

　　hotel bills, traveling expenses, public transportation fares, fax or telephone charges, client entertainment expenses

　　考虑因素

　　cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world

　　如何应对出差中的问题:

　　become sensitive to the cultural difference

　　be open-minded

　　respect native culture

　　consider cultural taboos

　　the staff should acquaint with differences in language, laws and social customs

　　relocate the employee to work abroad to experience different working style

　　主题2：员工培训

　　培训内容 + 培训带来的好处

　　communication skills +avoid misunderstanding；get the work well done

　　customer service +it is critical to meet customers' needs；increase customers' satisfaction

　　interpersonal relationship + enhance mutual understanding and trust

　　computer skills + it is important for conducting administrative and offer tasks

　　safety training + give practical advice for avoiding getting hurt

　　business ethics +customer's loyalty and trust to the company

　　重要性

　　从公司发展的`角度看：

　　enhance company image

　　increase productivity

　　从雇员的角度：

　　increase job satisfaction

　　boost morale（among employees）

　　enhance efficiencies in process which result in financial gain

　　reduce employee turnover/retain employee

　　acquire more practical skills that is beneficial for the personal development

　　ensure employees have greater commitment in their work/continue effort

　　ensure employees keep up with the latest information for market trend

　　help them have a clear idea of future job

　　如何使培训有成效

　　Good preparation ensures effective training

　　maintain a positive energy and attitude

　　fully equipped facilities

　　meet the training needs/requirements

　　company budget

　　well-organized materials

　　如何鉴定培训是否具有成效

　　organize a relevant test

　　to conduct a survey to participants to see whether they have any improvement in the work performance

　　whether the training address the issues/solve problems

　　主题3：激励员工留住员工

　　措施：（具体措施+好处）

　　offer financial benefits/bonus

　　effective training

　　provide cozy/comfortable working environment + feel at ease/increase efficiency

　　paid holiday

　　profit-sharing plan

　　stock option

　　constant communication between the employer and the employer

　　flexible working hour+ balance work and life/reserve time for family, hobby or personal development

　　offer some special gift that meet employees' expectation

　　opportunities for promotion

　　offer physical health check-up for the staff/membership or discount at health and fitness club

　　主题4：招聘Recruiting

　　内部招聘 internal promotion

　　优点

　　have more motivational value

　　encourage employees to continue effort

　　give other employees anticipation of promotion

　　reduce the orientation and training cost

　　make good use of abundant human resources

　　缺点：if not fair，it will lead to internal conflict

　　内部招聘的具体做法：a selection test/well-designed interview/check record of

　　past performance/appraisal

　　外部招聘external recruitment

　　优点：

　　receive a source of new ideas/latest knowledge

　　avoid unfair selecting

　　be contributable to company's overall growth and success

　　缺点：

　　discourage morale

　　increase training cost

　　主题5：广告宣传方式

　　各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）

　　Internet(online recruitment)：lost cost；reach vast audience/attract wide attention； attract potential customs + may be annoying

　　Television：reach vast audience + high cost；people often change channels

　　Newspaper(put ad in the local newspaper)：reach vast reader + life span is short, readers often discard them quickly ask a recruitment company :professional + high cos；cannot find the right person

　　radio：low cost

　　give out free sample：give a personal experience

　　send direct email to target customers：get a mailing list of target customers；attract potential customers + people often ignore or just it immediately without open （should use attractive headline）

　　give out leaflets

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